Founder
Bowolf Zeng, Founder & CEO of Hongzhao
Bowolf Zeng (Zeng Shubiao) founded Shenzhen Hongzhao Handbag Co., Ltd. in Longgang, Shenzhen, in September 2012. Fourteen years on, he still signs off each custom project, quote and production schedule himself.
Working with Bowolf
What the Founder Does on Your Order
Reviews your brief
Your sketch, reference bag or tech pack is read by Bowolf before the quote goes out.
Signs off the sample
Bulk starts only after you approve a sample, with fabric, zipper, buckle and webbing named in writing.
Runs one factory
Sampling, cutting, sewing, printing, inspection and packing stay in our Longgang workshop.
Stays reachable
If something goes wrong on your order, you can raise it with him directly.
Background
Five Years in Bag Export Before His Own Factory
From 2007 to April 2012, Bowolf worked in handbag export and dealt with overseas buyers every day. In September 2012 he opened Hongzhao so brands could work straight with the workshop instead of through layers of traders.
What we make
11 Bag Categories From One Factory
Each category page shows the formats, materials and logo options we build. Every style starts from 50 pcs per color.
Milestones
Hongzhao Since 2012
2012
Registered Hongzhao on September 19 in Longgang District, Shenzhen.
2023–2026
Moved to No. 16 Xiantian Road in 2023, then to No. 62 in May 2026; ISO 9001:2015 certification renewed.
Today
About 50 staff make 11 outdoor and sports bag categories, with the SMETA audit renewed every year.
A letter from Bowolf
Why I Keep Production Under One Roof
When I started Hongzhao in 2012, I wanted buyers to deal with the people who actually make their bags. Outdoor gear gets dragged over rocks, packed wet and thrown in car boots, so a bag has to be built for that, not for a product photo.
That is why we sample first, write every material down, and keep production under one roof. If something goes wrong on your order, I want to hear about it myself.
Bowolf Zeng, Founder & CEO, Hongzhao · LinkedIn
Build Your Outdoor Bag Line With a Founder-Led Factory
Send a sketch, reference bag or tech pack, and Bowolf looks over the project before the quote goes out.
Common questions
About Hongzhao’s Founder
Who is Bowolf Zeng?
Bowolf Zeng (Zeng Shubiao) is the founder, CEO and legal representative of Shenzhen Hongzhao Handbag Co., Ltd., a custom outdoor and sports bag factory in Shenzhen.
What does Hongzhao make?
Custom outdoor backpacks and hiking, cycling, tactical, cooler, travel, pet and sports bags for brands and distributors, from 50 pcs per style and color.
Can I speak with the founder about my project?
Yes. Send your project through the quote form or sales@szhongzhaoft.com, and Bowolf reviews it and the quotation.